Michael Koch
E-Commerce Brand Founder & CEO
Social Media Marketing Expert
Multi Instrument Musician/Producer
UCSD Alumnus
Total Organic Views:
Creators In My Corner:
Lifetime Value
Driven:
Total Viral Posts:
150,000,000+
1,000+
$1,000,000+
Too Many to Count
*All of these videos are uploaded by creators I am connected with.
🚀 How I Go Viral Organically on Social Media:
👥 1. Understanding the audience.
It's key to understand the audience you are pushing content towards, not only to sell your product but to understand, on a fundamental level, who will be engaging with your posts. You must deeply connect with the audience on the platform if you want a shot at selling them a product.
🤝 2. Onboarding Experienced, Seasoned, Creators.
You can't do everything yourself! As a brand owner, you need to be focused on operations management. This means letting superstar content creators pick up the slack for you. You must find, connect, and onboard quality creators who know how to sell a product.
📖 3. Educating Creators on the Product.
A good creator will innately understand how to sell your product, but it never hurts to teach them how your product functions in the eyes of the consumer. This introduction establishes continuity between the vision of the brand owner and the creator.
✨ 4. Creating Engaging Content.
Let the creators shine! Allow them to start pumping out content daily, marketing your product. This experimental period will give the creators the opportunity to communicate with an audience through the medium of your brand.
🔬 5. Split Testing Variation and Optimization.
Once the page gains some traction, highlight the most engaged posts and split test variations of them. Try out different hooks, problems, solutions, angles; split test any variables that can be changed and experimented with. Start with a wide content testing profile, hone in on specific styles once you find some winners, and optimize them.
🚀 6. Execution and Market Dominance.
After establishing the winners and optimizing different versions of them, it's time to execute. You can now use these winners on any social platform, whether that be organic or paid. What works on one platform will most likely work on every other. Blast out these winners in every way possible and dominate the market.
My Current Endeavor:
Neuro Boost LLC
💧 A Drop of Genius
✈️ Thousands of e-commerce units sold, currently expanding internationally through organic and paid advertising platforms.
🧠 A 3 in 1, all natural, science backed nootropic blend designed to maximize focus, productivity, creativity, and mental clarity.
My Venture So far...
Throughout my years in school, I was infatuated with the concept of growing an audience on the internet. I began experimenting with this idea by growing meme pages on multiple platforms. After garnering millions of views and being paid to promote other brands on my pages, I realized how attainable creating my own brand was and set my sights on a new endeavor.
I had the knowledge and skills to blow up a brand, but I lacked the business operations knowledge to run a full-fledged startup. After many attempts at running a business, I realized that going viral and getting views was not sufficient to operate a business successfully. I needed to learn how to manage inventory, employees, negotiations, leadership, and many other skills.
Since then, I attended UCSD, majoring in Business Economics, so I could learn to properly execute a successful operation. I opened my current endeavor, Neuro Boost LLC, which I own and operate daily. I've been going viral since I was 14, and now, as a UCSD alumnus, I carry the knowledge and skills to scale my business to the next level.
